Komunikasi Dialog Dalam Praktik Kehumasan Menggunakan Sosial Media di Kota Bandar lampung

https://doi.org/10.23960/jpm-ip.vol.5i.2.1606
Diterbitkan: Mei 30, 2025

Abstrak:

This community engagement programme has been launched in response to the challenges of public communication in the digital age, such as the spread of fake news, rising negative sentiment, and the public’s limited ability to engage in constructive dialogue on social media. As a partner, the Kolaborator Kebaikan Foundation seeks to strengthen the community’s skills in dialogic communication in order to foster ethical and participatory public interaction. Through a cultural approach and the use of communication technology, this programme enhances dialogue-based communication literacy. Telkom University, in collaboration with the Kolaborator Kebaikan Indonesia Foundation, organises training that applies the principles of mutuality, closeness, empathy, risk, and commitment, encompassing the stages of preparation, awareness-raising, training, mentoring, evaluation, and dissemination. Data was collected through pre-tests, post-tests, observations and focused group discussions. The material covered dialogic communication, digital ethics and the management of interactions on social media. The evaluation results showed an improvement in participants’ competencies, reflected in an increase in the average comprehension score from 64 to 86.5, and 20 participants reported a better understanding of the principles of dialogic communication and social media ethics following the training. These findings indicate an improvement in participants’ ability to manage differences of opinion and foster more constructive interactions in the digital space; consequently, this programme helps to strengthen the institution’s relationship with the public by enhancing the community’s capacity for dialogic communication.

Penulis:
1 . Razie Razak
Universitas Telkom
2 . Bintar Mupiza
Universitas Telkom
3 . Rahmat Yasirandi
Universitas Telkom
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Cara Mengutip
Razak, R., Mupiza , B. ., & Yasirandi, R. (2025). Komunikasi Dialog Dalam Praktik Kehumasan Menggunakan Sosial Media di Kota Bandar lampung. Jurnal Pengabdian Masyarakat Ilmu Pendidikan, 5(2), 140–158. https://doi.org/10.23960/jpm-ip.vol.5i.2.1606
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Terbitan & Bagian
Vol 5 No 2 (2026): May 2026
Articles
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Artikel ini berlisensi Creative Commons Attribution 4.0 International License.

Referensi

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    Domm G (2016) Public relations practice in the emerging ‘powerhouses’ of South East Asia: Some views from within. Public Relations Review 42(4). Elsevier Ltd: 641–653.

    Gálvez-Rodríguez M del M, Sáez-Martín A, García-Tabuyo M, et al. (2018) Exploring dialogic strategies in social media for fostering citizens’ interactions with Latin American local governments. Public Relations Review 44(2). Elsevier Ltd: 265–276.

    Hidayat D, Kuswarno E, Zubair F, et al. (2018) Public relations communication behavior through a local-wisdom approach: The findings of public relations components via ethnography as methodology. Jurnal Komunikasi: Malaysian Journal of Communication 34(3). Universiti Kebangsaan Malaysia Press: 56–72.

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    Ngondo PS and Klyueva A (2020) Exploratory Study of Public Relations Roles in Zimbabwe. Public Relations Review 46(5). Elsevier Ltd.

    Park YE and Kang M (2020) When crowdsourcing in CSR leads to dialogic communication: The effects of trust and distrust. Public Relations Review 46(1). Elsevier Ltd.

    Parker WM and Becker-Benton A (2016) Experiences in Conducting Participatory Communication Research for HIV Prevention Globally: Translating Critical Dialog into Action through Action Media. Frontiers in Public Health 4. Frontiers Media S.A.

    Rusminto NE, Ariyani F, Setiyadi AB, et al. (2021) Local language vs. national language: The Lampung language maintenance in the Indonesian context. Kervan-International Journal of Afro-Asiatic Studies.

    Saud M, Ibrahim A and Ashfaq A (2025) Youth revelation of social media on multiculturalism and cultural integration in Indonesia. Social Sciences and Humanities Open 11. Elsevier Ltd.

    Setianti Y, Dida S, Damayanti T, et al. (2025) Public perception of health information, treatment beliefs, and disease in Indonesia: Effective health promotion strategies. Social Sciences and Humanities Open 11. Elsevier Ltd.

    Sinaga RM, Sudjarwo and Maydiantoro A (2022) The Meaning of the Place Name on the Perspective of Javanese Transmigrants in Lampung, Indonesia. WSEAS Transactions on Environment and Development 18. World Scientific and Engineering Academy and Society: 218–225.

    Soekmadi R, Novriyanti N, Masy’ud B, et al. (2025) Community Perspectives on Engaging Stakeholders for Human-Sumatran Tiger Coexistence in the Bukit Barisan Selatan Landscape. Forest and Society 9(2). Hasanuddin University: 623–640.

    Sukidin, Hudha C and Basrowi (2025) Shaping democracy in Indonesia: The influence of multicultural attitudes and social media activity on participation in public discourse and attitudes toward democracy. Social Sciences and Humanities Open 11. Elsevier Ltd.

    Walden JA, Bortree D and DiStaso M (2015) Reconsidering the public relations professional-blogger relationship: A coorientation study. Public Relations Review 41(4). Elsevier Ltd: 526–532.

    Watkins BA (2017) Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude. Public Relations Review 43(1). Elsevier Ltd: 163–171.

  1. Ahsan A, Amalia N, Rahmayanti KP, et al. (2024) Political economy analysis of health taxes (tobacco, alcohol drink and sugar-sweetened beverage): qualitative study of three provinces in Indonesia. BMJ Open 14(8). BMJ Publishing Group.
  2. Chen YRR, Hung-Baesecke CJF and Chen X (2020) Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue. Public Relations Review 46(1). Elsevier Ltd.
  3. Domm G (2016) Public relations practice in the emerging ‘powerhouses’ of South East Asia: Some views from within. Public Relations Review 42(4). Elsevier Ltd: 641–653.
  4. Gálvez-Rodríguez M del M, Sáez-Martín A, García-Tabuyo M, et al. (2018) Exploring dialogic strategies in social media for fostering citizens’ interactions with Latin American local governments. Public Relations Review 44(2). Elsevier Ltd: 265–276.
  5. Hidayat D, Kuswarno E, Zubair F, et al. (2018) Public relations communication behavior through a local-wisdom approach: The findings of public relations components via ethnography as methodology. Jurnal Komunikasi: Malaysian Journal of Communication 34(3). Universiti Kebangsaan Malaysia Press: 56–72.
  6. Kartika T and Meutia IF (2025) The Cultural Communication Based on the Philosophy of Lampung, Indonesian Society in Traditional Wedding. Journal of Ecohumanism 4(1). Creative Publishing House: 1587–1594.
  7. Kartika T, Syafrie A, Utaridah N, et al. (2023) Communication and Social Interaction between Chinese and Indigenous Ethnics in Bandar Lampung, Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication 39(3). Penerbit Universiti Kebangsaan Malaysia: 515–529.
  8. Mulyasari F, Harahap AK, Rio AO, et al. (2021) Potentials of the public engagement strategy for public acceptance and social license to operate: Case study of Carbon Capture, Utilisation, and Storage Gundih Pilot Project in Indonesia. International Journal of Greenhouse Gas Control 108. Elsevier Ltd.
  9. Ngai CSB, Einwiller S and Singh RG (2020) An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China. Public Relations Review 46(1). Elsevier Ltd.
  10. Ngondo PS and Klyueva A (2020) Exploratory Study of Public Relations Roles in Zimbabwe. Public Relations Review 46(5). Elsevier Ltd.
  11. Park YE and Kang M (2020) When crowdsourcing in CSR leads to dialogic communication: The effects of trust and distrust. Public Relations Review 46(1). Elsevier Ltd.
  12. Parker WM and Becker-Benton A (2016) Experiences in Conducting Participatory Communication Research for HIV Prevention Globally: Translating Critical Dialog into Action through Action Media. Frontiers in Public Health 4. Frontiers Media S.A.
  13. Rusminto NE, Ariyani F, Setiyadi AB, et al. (2021) Local language vs. national language: The Lampung language maintenance in the Indonesian context. Kervan-International Journal of Afro-Asiatic Studies.
  14. Saud M, Ibrahim A and Ashfaq A (2025) Youth revelation of social media on multiculturalism and cultural integration in Indonesia. Social Sciences and Humanities Open 11. Elsevier Ltd.
  15. Setianti Y, Dida S, Damayanti T, et al. (2025) Public perception of health information, treatment beliefs, and disease in Indonesia: Effective health promotion strategies. Social Sciences and Humanities Open 11. Elsevier Ltd.
  16. Sinaga RM, Sudjarwo and Maydiantoro A (2022) The Meaning of the Place Name on the Perspective of Javanese Transmigrants in Lampung, Indonesia. WSEAS Transactions on Environment and Development 18. World Scientific and Engineering Academy and Society: 218–225.
  17. Soekmadi R, Novriyanti N, Masy’ud B, et al. (2025) Community Perspectives on Engaging Stakeholders for Human-Sumatran Tiger Coexistence in the Bukit Barisan Selatan Landscape. Forest and Society 9(2). Hasanuddin University: 623–640.
  18. Sukidin, Hudha C and Basrowi (2025) Shaping democracy in Indonesia: The influence of multicultural attitudes and social media activity on participation in public discourse and attitudes toward democracy. Social Sciences and Humanities Open 11. Elsevier Ltd.
  19. Walden JA, Bortree D and DiStaso M (2015) Reconsidering the public relations professional-blogger relationship: A coorientation study. Public Relations Review 41(4). Elsevier Ltd: 526–532.
  20. Watkins BA (2017) Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude. Public Relations Review 43(1). Elsevier Ltd: 163–171.