Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi merupakan wadah ilmiah yang menyajikan hasil-hasil penelitian dibidang pendidikan, ilmu bahasa, dan komunikasi. Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi terbit empat kali dalam satu tahun, pada bulan Januari, April, Juli, dan Oktober. Jurnal Buana Kata diterbitkan oleh Fakultas Keguruan dan Ilmu Pendidikan, Universitas Lampung, melalui Laboratorium Pembelajaran Bahasa dan Sastra Indonesia.
E-ISSN: XXXX-XXXX || P-ISSN: XXXX-XXXX
Published
2025-04-22
Articles
PENGARUH TREND FASHION DI TIKTOK TERHADAP GAYA BERPAKAIAN MAHASISWA ILMU KOMUNIKASI UIN RADEN FATAH PALEMBANG
This study aims to analyze the influence of fashion trends on TikTok on the clothing styles of Communication Science students at UIN Raden Fatah Palembang. This study uses a quantitative method, using numerical data and analyzing the relationship or influence of TikTok fashion trends on students' clothing styles statistically. Researchers conducted a survey of students to find out how much influence TikTok has on the decision to dress for Communication Science students at Raden Fatah State Islamic University Palembang. Based on the results of the study, we can conclude that TikTok fashion trends have a major impact on clothing styles in communication science at Lelen Fatah Palembang. The TikTok platform is not only a source of inspiration to wear, but also forms patterns such as student consumption, self-determination, and social image. The results of the validity test show that all research tools meet valid criteria. This means that the data collected can explain the relationship between TikTok trends and student clothing styles as part of Generation Z who are very active on social media and tend to pursue viral fashion developments.
Penelitian ini bertujuan untuk menganalisis pengaruh trend fashion di TikTok terhadap gaya berbusana mahasiswa Ilmu Komunikasi UIN Raden Fatah Palembang. Penelitian ini menggunakan Metode kuantitatif, dengan menggunakan data numerik dan menganalisis hubungan atau pengaruh trend fashion tiktok terhadap gaya berpakaian mahasiswa secara statistik. Peneliti melakukan survei mengenai mahasiswa untuk mengetahui seberapa besar pengaruh Tiktok terhadap keputusan cara berpakaian mahasiswa Ilmu Komunikasi Universitas Islam Negeri Raden Fatah Palembang. Berdasarkan hasil penelitian yang dilakukan, kita dapat menarik kesimpulan bahwa tren mode Tiktok memiliki dampak besar pada gaya pakaian dalam ilmu komunikasi Lelen Fatah Palembang. Platform Tiktok tidak hanya sumber inspirasi untuk dipakai, tetapi juga membentuk pola seperti konsumsi siswa, penentuan nasib sendiri, dan citra sosial. Hasil tes validitas menunjukkan bahwa semua peralatan penelitian memenuhi kriteria yang valid. Ini berarti bahwa data yang dikumpulkan dapat menjelaskan hubungan antara tren tiktok dan gaya berpakaian mahasiswa sebagai bagian dari Generasi Z sangat aktif di media sosial dan cenderung mengejar perkembangan mode viral.
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Garuda
Sinta
Pages: 01--09
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Statistics and Citations
THE INFLUENCE OF FOODVLOGGER @DEDEKARFANDA'S CONTENT ON TIKTOK ON CONSUMER BUYING INTEREST "BUKAN AYAM GEPREK BANG DEDEK"
The development of technology and social media has changed how social interaction and communication are handled, providing significant opportunities in business marketing. With more than 221 million internet users in Indonesia in 2024, social media, especially TikTok, has become an important platform for product and service promotion. This study aims to determine whether there is an influence of food vlogger content @dedekarfanda on TikTok on consumer purchasing interest, "not bang dedek's geprek chicken". The primary basis of this study uses the Uses and Effects Theory. This research method uses a quantitative approach with a survey method. This study aims to analyze the influence of food vlogger content @Dedekarfanda on TikTok on consumer purchasing interest. Using a quantitative approach, data was collected through a questionnaire distributed to 70 account followers. The analysis results show a significant linear relationship between the content produced by @Dedekarfanda and consumer purchasing interest, with a significance value of 0.00, which is smaller than 0.05. This finding confirms that marketing strategies through influencers on social media can effectively influence purchasing decisions and shows the great potential of TikTok as an efficient and affordable marketing tool. This research provides insight for business actors in utilizing social media to increase sales and build relationships with consumers.
Pages: 10--19
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