This article discusses the role of Lampung's local cultural wisdom values ​​in developing students' cultural literacy in the 21st century. By integrating local wisdom into the education curriculum, students not only learn about the richness of their culture, but also develop the literacy skills necessary to face the challenges of globalization. Through a multidisciplinary approach, such as economic, artistic, language and digital literacy, Tapis Lampung is used as a tool to increase students' understanding of symbolism, design and marketing in the local cultural context. In addition, this article highlights the importance of local wisdom-based literacy movements in improving the quality of human resources in Lampung Province, which aims to create an intelligent, innovative and independent society. Thus, cultural literacy not only functions as a means of education, but also as a bridge to maintain cultural identity and foster tolerance in a diverse society. It is hoped that this article will provide insight for educators and policy makers in designing educational programs that are more relevant and responsive to the needs of the times.