MODEL PELATIHAN PUBLIC SPEAKING EFEKTIF: STUDI KASUS IMPLEMENTASI PSIKOLOGI KOMUNIKASI UNTUK PENINGKATAN KAPABILITAS BAHASA DAN KOMUNIKASI KARYAWAN CAFE

https://doi.org/10.23960/ela.v4i2.1401
Published: Sep 20, 2025

Abstract:

The literacy skills of Indonesian children remain relatively low, while elementary school teachers play a crucial role in fostering reading interest and shaping students’ character through educational media such as children’s stories. However, many teachers still lack the ability to write engaging and meaningful stories that suit students’ psychological development. To address this issue, this community service program focuses on training elementary school teachers in Bandar Lampung to write educational children’s stories. The training aims to enhance teachers’ creativity and writing competence in producing stories that are not only entertaining but also instill character values such as honesty, responsibility, and cooperation. The activities are conducted through a participatory approach involving material presentation, writing practice, and mentoring sessions. The results indicate an improvement in participants’ understanding, skills, and positive attitudes toward writing educational children’s stories, as reflected in the comparison between pre- and post-training evaluations.

Kemampuan literasi anak-anak Indonesia masih tergolong rendah, sementara guru sekolah dasar memiliki peran penting dalam menumbuhkan minat baca serta membentuk karakter siswa melalui media edukatif seperti cerita anak. Namun, banyak guru belum memiliki keterampilan menulis cerita anak yang menarik, bermakna, dan sesuai dengan perkembangan psikologis siswa. Untuk menjawab permasalahan tersebut, kegiatan pengabdian ini difokuskan pada pelatihan penulisan cerita anak edukatif bagi guru sekolah dasar di Kota Bandar Lampung. Pelatihan ini bertujuan untuk meningkatkan kreativitas dan kompetensi menulis guru dalam menghasilkan cerita anak yang tidak hanya menghibur, tetapi juga sarat nilai-nilai karakter seperti kejujuran, tanggung jawab, dan kerja sama. Kegiatan dilaksanakan melalui pendekatan partisipatif yang meliputi penyampaian materi, praktik penulisan, dan pendampingan. Hasil pelatihan menunjukkan adanya peningkatan pemahaman, keterampilan, serta sikap positif peserta terhadap penulisan cerita anak edukatif, yang tercermin dari perbandingan hasil evaluasi sebelum dan sesudah pelatihan.

Keywords:
1. Public Speaking; Psikologi Komunikasi; Keterampilan Karyawan; Service Excellence; Cafe.
Authors:
Wildan Aji Saputra
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How to Cite
Saputra, W. A. (2025). MODEL PELATIHAN PUBLIC SPEAKING EFEKTIF: STUDI KASUS IMPLEMENTASI PSIKOLOGI KOMUNIKASI UNTUK PENINGKATAN KAPABILITAS BAHASA DAN KOMUNIKASI KARYAWAN CAFE. Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat, 4(2), 231–246. https://doi.org/10.23960/ela.v4i2.1401
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Vol. 4 No. 2 (2025): Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat
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References

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  2. Bandura, A. (1997). Self-efficacy: The exercise of control. W.H. Freeman.
  3. Braun, V., & Clarke, V. (2022). Thematic analysis: A practical guide. Sage Publications.
  4. Burgoon, J. K., Guerrero, L. K., & Floyd, K. (2020). Nonverbal communication (2nd ed.). Routledge.
  5. Cialdini, R. B. (2007). Influence: The psychology of persuasion (Revised ed.). Harper Business.
  6. Creswell, J. W., & Creswell, J. D. (2022). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). Sage Publications.
  7. Goleman, D. (1995). Emotional intelligence: Why it can matter more than IQ. Bantam Books.
  8. Golkowska, K. (2021). Reducing public speaking anxiety: The effectiveness of interventions based on cognitive-behavioural approach. Journal of Education, Culture and Society, 12(1), 271-282.
  9. Gupta, S., Lehmann, D. R., & Stuart, J. A. (2021). Valuing customers. Journal of Marketing Research, 58(3), 433-452.
  10. Heskett, J. L., Schlesinger, L. A., & Heskett, J. P. (2020). The service profit chain: How leading companies link profit and growth to loyalty, satisfaction, and value. Free Press.
  11. Hook, J. N., Davis, D. E., Owen, J., Worthington Jr, E. L., & Utsey, S. O. (2021). Cultural humility: Measuring openness to culturally diverse clients. Journal of Counseling Psychology, 61(2), 329–337.
  12. Jerath, R., Edry, J. W., Barnes, V. A., & Jerath, V. (2015). Physiology of long pranayamic breathing: Neural respiratory elements may provide a mechanism that explains how slow deep breathing shifts the autonomic nervous system. Medical Hypotheses, 85(3), 259-261.
  13. Kemenperin. (2023). Laporan Kinerja Industri Pengolahan Tahun 2022. Kementerian Perindustrian Republik Indonesia.
  14. Littlejohn, S. W., & Foss, K. A. (2021). Theories of human communication (12th ed.). Waveland Press.
  15. Luhman, J. T. (2020). Luhman’s hospitality: A guide to exceptional service. Luhman Publishing.
  16. Mehrabian, A. (1972). Nonverbal communication. Aldine-Atherton.
  17. Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123-205.
  18. PWC. (2022). Experience is everything: Here’s how to get it right. PwC Global Consumer Insights Survey.
  19. Rubin, R. B., & Martin, M. M. (2022). Communication competence: A sociolinguistic approach. In The International Encyclopedia of Language and Social Interaction. Wiley.
  20. Schneider, B., & Bowen, D. E. (2021). The service organization: Human resources management is crucial. Organizational Dynamics, 50(1), 100721.
  21. Sudarsono, H., & Hadi, S. (2024). The impact of diaphragmatic breathing on public speaking anxiety among university students. Journal of Psychological Research, 14(1), 45-58.
  22. Utami, C. W., & Wibowo, W. (2022). The role of mirroring in building customer rapport in the service industry. Journal of Business and Psychology, 37(4), 621-635.
  23. Wansink, B., & Chandon, P. (2021). Can “low-fat” nutrition labels lead to obesity? Journal of Marketing Research, 48(4), 605-617.
  24. Woodside, A. G. (2022). Storytelling in tourism, hospitality, and leisure. Journal of Travel Research, 61(1), 3-15.
  25. Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (2020). Delivering quality service: Balancing customer perceptions and expectations. Free Press.